Title: Four decades of new product development research: an integrative review

Authors: Neeraj Pandey; Avadhut Arun Patwardhan; Swarnima Rao

Addresses: National Institute of Industrial Engineering (NITIE), Vihar Lake Road, Powai, Mumbai, India ' MIT School of Telecom Management (MITSOT), Kothrud, Pune, India ' National Institute of Industrial Engineering (NITIE), Vihar Lake Road, Powai, Mumbai, India

Abstract: Changes in global market conditions and regulatory policies have led to a greater focus on new product development (NPD). To survive and compete in the market, organisations need to develop a comprehensive understanding of NPD, including the past and present trends in NPD research. This study attempts to address this need by analysing scholarly literature on NPD published in last four decades, i.e. 1976-2017. Unlike previous literature reviews that focused on specific NPD aspects such as performance measurement or model selection/evaluation, this study adopts a holistic perspective. By analysing 381 articles on NPD, we shed light on the underlying research trends, common research characteristics as well the gaps in research and potential directions for future NPD research.

Keywords: literature review; new product development; innovation; product design.

DOI: 10.1504/IJPD.2019.098385

International Journal of Product Development, 2019 Vol.23 No.1, pp.1 - 14

Received: 20 Sep 2017
Accepted: 08 Oct 2018
Published online: 18 Mar 2019 *

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