Title: Eco marketing and innovations in developing sustainable and green environmental standards

Authors: Soumya Pandey

Addresses: Amity University, Noida, U.P., India

Abstract: Green accounting is a new and evolving concept of accounting consisting of eco marketing with well-defined standards for production consisting of wide-ranging eco-friendly products and processes, satisfying environmental friendly standards and norms. The article focuses on the significance of green branding, green processing and environmental standards which stresses on innovations in practices with a view to develop a sound and sustainable environment. The article examines how green consumerism can be linked to green-marketing and the extent that can influence the environment within and outside the business. The scope of involving green marketing and adopting green processes can be linked with ISO standards. Most highlighted part of the article focuses on the amalgamation of profitability of the organisation with the environmental concerns of the nation suggesting typical ways through which such mammoth task can be achieved fully. Finally, the article studies, at some length, the operational aspect of implementing environmental management system in production and processing of goods and services.

Keywords: eco marketing; green branding; green consumerism; environmental performance indicators; environmental management system; ISO 14000.

DOI: 10.1504/IJBIR.2019.098250

International Journal of Business Innovation and Research, 2019 Vol.18 No.3, pp.293 - 306

Received: 03 Mar 2017
Accepted: 05 Nov 2017

Published online: 28 Feb 2019 *

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