Title: Brazilian newspaper management on the internet: a study about acceptance, impacts, and opportunities in the digital environment

Authors: Renato Fonseca Alves De Andrade; Carlos Roberto Camello Lima; Fernando Antonio De Melo Pereira

Addresses: FACEN, Av. Hermes da Fonseca, 1582-Tirol, Natal, RN, 59063-200, Brazil ' Production Engineering Graduate Program, Methodist University of Piracicaba, Rod. Luis Ometto, Km 24 (SP 3016), Santa Bárbara d'Oeste – SP, 13-451-900, Brazil ' University of São Paulo – FEA, Avenida Professor Luciano Gualberto, 908 – São Paulo-SP, 05508-010, Brazil

Abstract: The objective of this research was to define and evaluate the threats and opportunities of digital media pose to traditional print media, from the perspective of journalists and readers with regards to the future of the press. The research took the form of an online survey, which produced two databases, one for journalists and one for readers. A variety of analysis techniques were applied, like exploratory factorial analysis and multiple regression. From the readers' perspective, three dimensions influence the use of the web for reading news: the practicality of the platform, the knowledge of the technology and external influence. For journalists, the use of language, the layout, the process of migration from the printed word to the internet, and the advantages over competitors are the determining factors for digital media becoming the primary source of income for traditional print media companies.

Keywords: digital media; web publicity; innovation diffusion theory; IDT; resource-based view.

DOI: 10.1504/IJSTM.2019.098200

International Journal of Services Technology and Management, 2019 Vol.25 No.2, pp.93 - 115

Accepted: 12 Feb 2017
Published online: 11 Feb 2019 *

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