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Title: Generational perceptions of prosperity on the niche tourism island destination of Ikaria, Greece

Authors: Jason R. Swanson; RayeCarol Cavender

Addresses: Retailing and Tourism Management, University of Kentucky, 120 Erikson Hall, Lexington, KY, 40506, USA ' Retailing and Tourism Management, University of Kentucky, 318 Erikson Hall, Lexington, KY, 40506, USA

Abstract: This study answers the call for new research approaches by investigating a cross-generational sample of residents involved in niche tourism and their perceptions of prosperity against the backdrop of an evolving niche tourism industry. Data were collected via in-depth, semi-structured interviews with nine participants involved in niche tourism, comprising three generational cohorts (i.e., young, middle, old), on the island of Ikaria, Greece. Data revealed five emergent themes (i.e., dimensions of prosperity) that provide insight into how residents conceptualise prosperity: community, means to an end, connection to place, change, and perceived impacts of tourism. The influences of family, friendship, cultural values, ideals, and health are the strongest indicators of Ikarians' perceived prosperity in the context of niche tourism development on the island.

Keywords: prosperity; resident attitudes; island tourism; niche tourism; quality-of-life; QoL; tourism impacts; Greece.

DOI: 10.1504/IJTA.2019.098104

International Journal of Tourism Anthropology, 2019 Vol.7 No.1, pp.40 - 59

Received: 21 Dec 2017
Accepted: 20 Jun 2018

Published online: 22 Feb 2019 *

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