Title: Suggestions on executive education pedagogy approaches

Authors: Ray Qing Cao; Vicky Ching Gu

Addresses: General Business, Marketing, and Supply Chain Management Department, College of Business, University of Houston-Downtown, 320 North Main Street, Suite 417, Houston, 77002, Texas, USA ' Economics, Finance, Marketing and Decision Sciences Department, School of Business, University of Houston Clear Lake, Houston, 77058, TX, USA

Abstract: Universities are increasingly offering executive education courses (Lubeck et al., 2016). It is not uncommon for executive clients seeking such education to desire substantial control of course content. An important part of the course content in executive education is the pedagogy selected by educators for their students. Executive education research has shown aligning executive education content to the needs of business organisations is an essential ingredient for successful executive education programs. To implement a customer or client focused strategy, faculty and administrators should learn what type of pedagogy executives prefer for these courses. A survey of 218 executives who had taken executive education courses at universities was used to collect preferential information as a basis for an empirical analysis to answer two research questions: 1) Is the current use of pedagogical approaches in university executive education consistent with the preferences of executives?; 2) What specific executive educational pedagogical approaches are currently preferred by executives?

Keywords: executive education; pedagogy; pedagogy approaches.

DOI: 10.1504/IJIOME.2018.098088

International Journal of Information and Operations Management Education, 2018 Vol.6 No.3/4, pp.230 - 252

Received: 26 Sep 2016
Accepted: 25 Sep 2017
Published online: 04 Mar 2019 *

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