Title: Linking leader's emotional labour strategies with leader's attitude: an effective approach towards leadership

Authors: Sajjad Ahmad; Qasim Ali Nisar; Asma Imran; Muhammad Waqas; Summaira Malik

Addresses: University of Punjab Gujranwala Campus; COMSATS, Islamabad, Pakistan ' Department of Management Sciences, Superior University Lahore, Pakistan; Universiti Utara Malaysia, Malaysia ' Department of Management Sciences, COMSATS Institute of Information Technology (CIIT), Defence Road, Off Raiwind Road, Lahore, Pakistan ' Department of Management Sciences, COMSATS Institute of Information Technology (CIIT), Defence Road, Off Raiwind Road, Lahore, Pakistan ' Department of Management Sciences, COMSATS Institute of Information Technology (CIIT), Defence Road, Off Raiwind Road, Lahore, Pakistan

Abstract: Emotions are important part of one's life and job. Emotions are always ready for feisty attack on individuals' attitudes at workplace. The present study aimed to investigate the impact of leader's emotional labour strategies on leader's attitudes by considering the mediating role of leader's job satisfaction. The data were collected by teachers of universities in Pakistan by using simple random sampling. Confirmatory factor analysis and structure equation modelling techniques had been used to evaluate the appropriate results. Results divulged that emotional labour strategies significantly influence the leader's attitudes. Moreover, surface acting is significantly and negatively associated with leader's organisational commitment and leader's loyalty. Similarly, deep acting and display of genuine emotions significantly and positively related to leader's organisational commitment and leader's loyalty. Path analysis results indicated that leader's job satisfaction partially mediate the relationship between emotional labour strategies and leader's attitudes.

Keywords: emotional labour strategies; surface acting; deep acting; display of genuine emotion; organisational commitment; loyalty; job satisfaction.

DOI: 10.1504/MEJM.2019.097813

Middle East Journal of Management, 2019 Vol.6 No.2, pp.139 - 153

Available online: 07 Feb 2019 *

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