Title: Green practices for sustainability of quick service chain restaurants business: an empirical investigation

Authors: Ashutosh Nigam; Sima Kumari

Addresses: Vaish College of Engineering, Rohtak, Haryana 124001, India ' Delhi School of Professional Studies and Research (DSPSR), 9, Institutional Area, Sector-25, Rohini, Delhi 110085, India

Abstract: Indian quick service chain restaurants are becoming an important segment of food services market and have seen exponential growth in India. To survive and sustain in longer term, organised quick service chain restaurants have to develop policy and processes towards green practices and are able to make significant contribution towards community development. The present study focuses on employees' behaviour towards green practices in quick service chain restaurants with broadly three prospective namely, environmental, social and economic. Adoption of green practices will enable the QSR to sustain the business persistently and able to grow their businesses through community development.

Keywords: sustainability; green practices; eco-friendly; quick service chain restaurants; QSR.

DOI: 10.1504/WREMSD.2018.097699

World Review of Entrepreneurship, Management and Sustainable Development, 2018 Vol.14 No.6, pp.717 - 729

Received: 17 Mar 2017
Accepted: 09 Jun 2017

Published online: 29 Jan 2019 *

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