Title: Green practices for sustainability of quick service chain restaurants business: an empirical investigation
Authors: Ashutosh Nigam; Sima Kumari
Addresses: Vaish College of Engineering, Rohtak, Haryana 124001, India ' Delhi School of Professional Studies and Research (DSPSR), 9, Institutional Area, Sector-25, Rohini, Delhi 110085, India
Abstract: Indian quick service chain restaurants are becoming an important segment of food services market and have seen exponential growth in India. To survive and sustain in longer term, organised quick service chain restaurants have to develop policy and processes towards green practices and are able to make significant contribution towards community development. The present study focuses on employees' behaviour towards green practices in quick service chain restaurants with broadly three prospective namely, environmental, social and economic. Adoption of green practices will enable the QSR to sustain the business persistently and able to grow their businesses through community development.
Keywords: sustainability; green practices; eco-friendly; quick service chain restaurants; QSR.
World Review of Entrepreneurship, Management and Sustainable Development, 2018 Vol.14 No.6, pp.717 - 729
Received: 17 Mar 2017
Accepted: 09 Jun 2017
Published online: 29 Jan 2019 *