Title: Indian individual investor behaviour: a model based study to meet sustainable and inclusive growth
Authors: Kritika Batra; Vibhash Kumar
Addresses: University Business School, Panjab University, India ' Department of Commerce, Ramanujan College, University of Delhi, India
Abstract: This study investigates the contextual and psychological factors influencing individual investor's decision making in the currently volatile and emerging Indian investment market. Primary information was collected through a multi-segment questionnaire. Responses were obtained from 384 individuals and a model was thus developed using exploratory factor analysis and structural equation modelling to show the impact of psychological factors and contextual factors on financial satisfaction. On the basis of exploratory factor analysis six relatively homogenous groups of contextual factors that influence individual investor behaviour were identified. SEM analysis depicted that psychological factors/biases and contextual factors could explain 13% of variation in financial satisfaction. This paper can act as a guide to the investors, financial service providers, government and the policy makers. This analysis also contributes to the literature of behavioural research, in terms of generating financial satisfaction through behavioural, psychological and contextual factors.
Keywords: financial inclusion; investor decision making; investment behaviour; financial satisfaction; sustainable and inclusive growth.
World Review of Entrepreneurship, Management and Sustainable Development, 2018 Vol.14 No.6, pp.705 - 716
Received: 14 Mar 2017
Accepted: 06 Jun 2017
Published online: 30 Jan 2019 *