Title: A quantitative model for open innovation and customer involvement

Authors: Andreas Efstathiades; George Papageorgiou

Addresses: Department of Management and Marketing, School of Business Administration, European University Cyprus, 6, Diogenis Str., 2404 Engomi, P.O. Box: 22006, 1516 Nicosia, Cyprus ' Department of Management and Marketing, School of Business Administration, European University Cyprus, 6, Diogenis Str., 2404 Engomi, P.O. Box: 22006, 1516 Nicosia, Cyprus

Abstract: This paper investigates the extent to which business organisations in Cyprus use open innovation and customer involvement. Particularly, the product development process is investigated, and how the customer involvement actually occurs. Specifically, we examine the role of customer involvement in the idea generation process; contribution in building innovation capabilities; how co-creation contributes to competency development and goal achievement as well as the role of customer involvement in the overall business performance. Further, we investigate the necessary pre-conditions in terms of organisational culture for effective open innovation implementation. The results presented in this paper would be particularly important for business organisations but also for researchers who are interested for a closer insight in the relationship between open innovation and business performance.

Keywords: customer involvement; small and medium enterprises; SMEs; management; open innovation.

DOI: 10.1504/IJEBR.2019.097649

International Journal of Economics and Business Research, 2019 Vol.17 No.2, pp.168 - 188

Received: 09 Apr 2017
Accepted: 11 Feb 2018
Published online: 04 Feb 2019 *

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