Title: The experiential image of North Cyprus destination as perceived by German tourists

Authors: Mohammad Abuhjeeleh; Hamzah Elrehail; Ibrahim Harazneh

Addresses: Department of Tourism Management, Middle East University, Amman, 21166, Jordan ' The Emirates College for Management & Information Technology (ECMIT), Dubai, UAE ' Middle East University, Amman, 21166, Jordan

Abstract: This study aims at examining the experiential image (EI) of North Cyprus and how it is perceived by international tourists from Germany. A total number of 450 questionnaires were distributed to tourists coming from Germany; 385 questionnaires were considered valid for analysis. In order to increase the reliability as well as validity of research inputs and outputs, the primary data was collected at the last days of the tourists' stay to ensure that they have actually experienced North Cyprus destination. Results revealed that tourists from Germany have a positive EI of North Cyprus destination as well as they strongly recommend this destination. Results and recommendations are discussed.

Keywords: North Cyprus; DI; destination image; organic image; induced image; EI; experiential image.

DOI: 10.1504/JGBA.2018.10018484

Journal for Global Business Advancement, 2018 Vol.11 No.5, pp.630 - 649

Received: 13 Nov 2017
Accepted: 17 Nov 2018

Published online: 15 Jan 2019 *

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