Title: Hierarchical classification of web search results to detect users

Authors: Salma Gaou; Pedro A. Castillo-Valdivieso

Addresses: CITIC UGR, University of Granada, Spain ' CITIC UGR, University of Granada, Spain

Abstract: User understanding in a web browsing session is a difficult subject, which attracts the attention of many researchers in this field. This article will facilitate a great impact on many internet-based applications. In this article, we focus on the detection and understanding of the user's intent that motivate a user to search on the web. The calculation of the similarity is preceded by the formation of the vicinity of the target item, the first method used is that of the single k-means clustering approach for items in different groups. This method had limitations because of sparsity problem. To overcome this limitation and increase the accuracy of our model, we opted for a systemic approach outcome of Group Technology. This approach provides the BEA algorithm to improve communities search. It's a new way to identify the neighbourhood and solve the problem of scalability.

Keywords: intent user; information search; ranking of search results; search retrieval; group technology; co-clustering; BEA algorithm.

DOI: 10.1504/IJAISC.2018.097281

International Journal of Artificial Intelligence and Soft Computing, 2018 Vol.6 No.4, pp.287 - 305

Received: 09 Dec 2016
Accepted: 24 Oct 2017
Published online: 08 Jan 2019 *

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