Title: Intention to use the internet of micro-size enterprises: evidence from the biggest emerging market in Southeast Asia

Authors: Harif Amali Rivai; Yudi Fernando

Addresses: Department of Management, Faculty of Economics, Universitas Andalas, 25163 Padang, Indonesia ' Faculty of Industrial Management, Universiti Malaysia Pahang, 26300, Malaysia; Management Department, BINUS Online Learning, Bina Nusantara University, 11530, Indonesia

Abstract: This study aims to examine the intention to use the internet of micro-size enterprises. A survey was conducted in Indonesia, which is one of the biggest emerging markets in Southeast Asia. The sampling includes micro-size enterprises in West Sumatra province. The data were collected from 285 business owners and managers. Structural equation modelling with AMOS version 21 was used for data analysis. The results showed that perceived ease of use, computer self-efficacy, and perceived usefulness as predictors of behavioural intention to use the internet. No significant influence of trust in internet technology on perceived usefulness was found, which impacts micro-size enterprises' selling products and services on website. The future study therefore, needs to study the effectiveness of mobile applications which are developed by micro-size enterprises as another business alternative on online business.

Keywords: micro-size enterprises; perceived usefulness; perceived ease of use; PEOU; trust; computer self-efficacy; behavioural intention.

DOI: 10.1504/IJBIR.2019.096898

International Journal of Business Innovation and Research, 2019 Vol.18 No.1, pp.47 - 63

Received: 06 Jan 2017
Accepted: 29 Oct 2017
Published online: 13 Dec 2018 *

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