Authors: Shekhar Shukla; B.K. Mohanty; Ashwani Kumar
Addresses: SP Jain Institute of Management and Research, Andheri (West), Mumbai 400058, India ' Decision Sciences Area, Indian Institute of Management Lucknow, Lucknow, India ' Information Technology and Systems Area, Indian Institute of Management Lucknow, Lucknow, India
Abstract: Association rule mining discovers interesting information from large databases. Frequency, reliability and domain knowledge form the multiple criteria for evaluation these association rules. Data envelopment analysis (DEA) is a popular technique used to rank association rules based on the previously mentioned multiple criteria. A decision maker might be interested to have a priority list of these ranked rules based on business and situational requirements. We present an approach to prioritise DEA ranked association rules based on the preference and desirability of the decision maker for different criteria. A modified generalised fuzzy evaluation method (MGFEM) obtains vector-valued fuzzy scores of a group of decision makers and aggregate them to form a preference. A fuzzy logic-based decision support mechanism prioritises these rules based on the decision maker's desirability using the membership function and preference obtained from MGFEM. An example of DEA ranked association rules is presented to explain this innovative approach for prioritisation.
Keywords: association rules; data envelopment analysis; DEA; multiple criteria; fuzzy logic; modified generalised fuzzy evaluation method; MGFEM.
International Journal of Business Intelligence and Data Mining, 2019 Vol.14 No.1/2, pp.155 - 176
Received: 30 May 2017
Accepted: 07 Mar 2018
Published online: 16 Nov 2018 *