Title: Learning and unlearning in firms commercialising product innovations: the short-term performance implications of business model changes

Authors: Anton Danielsen; Annaleena Parhankangas

Addresses: OP Financial Group, Teollisuuskatu 1, 00510 Helsinki, Finland ' Department of Economics, South Dakota State University, Brookings, SD 57007, USA

Abstract: In this paper, we analyse changes in the business model components of firms commercialising product innovations. We distinguish between three different types of business model changes based on their learning vs. unlearning content. Drawing on a study of 61 product innovation commercialisation projects, we suggest that business model expansion has positive short-term performance implications, while business model substitution is likely to hurt short-term performance. No statistically significant relationship between business model contraction and short-term performance was found.

Keywords: business model; learning; unlearning; product innovation.

DOI: 10.1504/IJEIM.2019.096502

International Journal of Entrepreneurship and Innovation Management, 2019 Vol.23 No.1, pp.72 - 95

Accepted: 29 Mar 2017
Published online: 05 Dec 2018 *

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