Title: The impact of faculty member's communication behaviours on student satisfaction: the role of cognitive and affective learning and student's motivation
Authors: Smita Kulkarni; Nikhat Afshan; Jaideep Motwani
Addresses: Department of Human Resource and Soft Skills, IBS, Hyderabad (a constituent of IFHE, Hyderabad), Shankarapalli Road, Telangana, IN 501203, India ' Department of Operations and IT, Faculty Quarters: D2 104, IBS, Hyderabad (a constituent of IFHE, Hyderabad), Shankarapalli Road, Telangana, IN 501203, India ' Seidman College of Business, Grand Valley State University, Grand Rapids, MI 49504, USA
Abstract: Although the benefits of faculty member's communication behaviours have been examined and discussed in earlier studies, they have been mostly done in the context of traditional classrooms or online learning. This study examines the effect of faculty member's communication behaviours on student's motivation which further impacts students' affective and cognitive learning. Further, this study also investigates the relationship between student's learning (affective learning and cognitive learning) and students' satisfaction in the case study method of teaching. The hypothesised relationships were tested using a sample of 265 post-graduate management students from the Business School of India. The results indicated that faculty member's communication behaviours had a positive effect on student's motivation and student's motivation had a positive effect on the affective and cognitive learning. Further, cognitive learning and affective learning were found to have significant positive impact on student's satisfaction.
Keywords: affective learning; case study pedagogy; cognitive learning; motivation; student's satisfaction.
International Journal of Productivity and Quality Management, 2018 Vol.25 No.4, pp.444 - 458
Received: 20 Feb 2017
Accepted: 11 Jun 2017
Published online: 12 Nov 2018 *