Title: Role of product, market, and organisational characteristics on NPD benefits

Authors: Jorge Luis García-Alcaraz; Aidé Aracely Maldonado-Macías; Cuauhtémoc Sánchez-Ramírez; Juan-Ignacio Latorre-Biel

Addresses: Department of Industrial and Manufacturing Engineering, Universidad Autónoma de Ciudad Juárez, Av. Del Charro 450 Norte. Col. Partido Romero, Ciudad Juárez, Chihuahua, Mexico ' Department of Industrial and Manufacturing Engineering, Universidad Autónoma de Ciudad Juárez, Av. Del Charro 450 Norte. Col. Partido Romero, Ciudad Juárez, Chihuahua, Mexico ' Division of Research and Graduate Studies, Tecnológico Nacional de México/I.T. Orizaba, Calle Oriente 9, Col. Emiliano Zapata. Orizaba, Veracruz, Mexico ' Department of Mechanical, Energy and Materials Engineering, Universidad de Navarra, Av. Tarazona, s/n, 31500 Tudela, Navarra, Spain

Abstract: This paper reports a structural equation model for associate three Critical Success Factors (CSF) for New Product Development (NPD) as market, product and organisational characteristics (as independent variables) with benefits gained by customers and companies (as dependent variables). Eight premises were used for relationships among variables. The model is validated by using partial least squares techniques with information obtained from 197 product development managers in Mexican industry. Variables are validated by using Cronbach's alpha, average variance extracted, R-squared and Variance Inflation Factor (VIF). Results indicate that six premises are accepted and two are rejected. According to findings, companies' must define the market and product characteristics based on their technological and human resources skill available, aimed to take benefits to customer. The only way to gain benefits for the company is to guarantee the customer benefits, because relationship between these variables is statistically significant and not significant wet others.

Keywords: innovation; NPD; new product development; structural equation model; CSF; critical success factors; product characteristics.

DOI: 10.1504/IJPD.2018.095920

International Journal of Product Development, 2018 Vol.22 No.6, pp.421 - 440

Received: 22 Mar 2017
Accepted: 13 Jun 2018
Published online: 04 Nov 2018 *

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