Authors: Gianpaolo Basile; Hans Rüdiger Kaufmann; Marco Savastano
Addresses: Faculty of Economics, Universitas Mercatorum, Rome (RM), Italy ' University of Applied Management Sciences, Mannheim, Germany ' Faculty of Economics, La Sapienza University, Rome (RM), Italy
Abstract: The present work aims to analyse the choice of strategic management conditions considering both, systemic and complexity perspectives applied by analogy to business. The approach represents the firm as a complex adaptive system, where management, to make strategic and operative decisions, must reduce complexity amplifying information variety. According to this approach the firm, in a turbulent environment, must develop different competences, especially in the field of innovation, in order to achieve survival/dynamic conditions through the creation and/or maintenance of relationships with numerous, diverse and heterogeneous stakeholders. This work aims to answer the following research questions: can the complexity theory meet the needs of managers and marketers as well as scholars' theoretical foundations, to develop strategic intelligence to effectively manage the dynamism of organisations/brand in turbulent environments; does regarding organisations and networks as adaptive systems help scholars and managers in their decision making processes?
Keywords: complexity; dynamic decision making; problem solving; information variety; complexity theory; environmental dynamism.
International Journal of Foresight and Innovation Policy, 2018 Vol.13 No.1/2, pp.57 - 70
Available online: 13 Feb 2018 *Full-text access for editors Access for subscribers Free access Comment on this article