Title: Assessment potential of community enterprises to enhance their sustainable competitive advantage in Thailand
Authors: Wilailuk Meepracha; Tatri Taiphapoon; Achara Chandrachai; Sukree Sinthupinyo
Addresses: Technopreneurship and Innovation Management Program, Graduate School, Chulalongkorn University, Thailand ' Department of Public Relations, Faculty of Communication Arts, Chulalongkorn University, Bangkok, Thailand ' Department of Commerce, Chulalongkorn Business School, Chulalongkorn University, Bangkok, Thailand ' Department of Computer Engineering, Faculty of Engineering, Chulalongkorn University, Bangkok, Thailand
Abstract: Assessment potential of community enterprise in Thailand is evaluated every year by government agencies. According to previous literature, there was still not enough research carried out in the field and not have identifying factors for achieve competitive advantage. It shows that the gap is research. The purpose of this research is to develop criterion to assess the potential of community enterprises and to evaluate them empirically. The methodology used mixed methods, semi-structured interviews expertise and survey questionnaires. Data were analysed using confirmatory factor analysis. The results demonstrated 11 factors and 33 indicators to assess and solve operations of the community enterprise, this research identified factors of philosophy of sufficiency economy and sustainability in the criterion as these perspectives become the key activity to achieve competitive advantage. The result can be applied for the community enterprise and will be beneficial for the Royal Thai Government. This study will also benefit other countries with similar circumstance as Thailand.
Keywords: assessment; evaluation; potential; community enterprises; sustainable; achievement; competitive; advantage; small business; criterion; Thailand.
International Journal of Business and Globalisation, 2018 Vol.21 No.4, pp.531 - 557
Received: 05 Apr 2017
Accepted: 07 Oct 2017
Published online: 22 Oct 2018 *