Title: Franchisee's perspective on factors influencing relationship development and performance in the Indian wellness industry

Authors: K.V. Sriram; Ankur Wadhwa; Lewlyn L.R. Rodrigues; Asish Oommen Mathew

Addresses: Department of Humanities and Management, Manipal Institute of Technology, Manipal Academy of Higher Education, India ' Department of Humanities and Management, Manipal Institute of Technology, Manipal Academy of Higher Education, India ' Department of Humanities and Management, Manipal Institute of Technology, Manipal Academy of Higher Education, India ' Department of Humanities and Management, Manipal Institute of Technology, Manipal Academy of Higher Education, India

Abstract: Franchising helps in scaling up business in a cost-effective manner and is the best option for the globalisation of services and products. This paper illustrates the perception of the franchisees in the Indian wellness market on relationship development and performance. The structural equation modelling (SEM) approach is used in this study. A hypothetical research model was developed based on the literature survey. Primary data was collected from franchisees using questionnaire. Confirmatory factor analysis (CFA) was used to test the model. The findings of the study suggest that effective and frequent communication between franchisor and franchisee helps in building a good business relationship in the wellness industry. A healthy franchise relationship depends on trust and commitment. The franchisor should have an effective operational infrastructure in place to have a positive influence on the performance of the franchisees. The results provide insights for successful implementation of a franchisee by improving franchisor-franchisee relationship.

Keywords: franchising; franchisor; franchisee performance; structural equation modelling; SEM; wellness; confirmatory factor analysis; CFA; relationship.

DOI: 10.1504/IJEME.2018.095670

International Journal of Engineering Management and Economics, 2018 Vol.6 No.2/3, pp.95 - 110

Received: 31 Jul 2017
Accepted: 18 Mar 2018
Published online: 16 Oct 2018 *

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