Title: Predicting e-commerce adoption in small hotel: the role of technology-organisation-environment framework

Authors: N. Nurhadi; Margo Purnomo

Addresses: Department of Business Administration, University of Pembangunan Nasional Veteran Jawa Timur, Jalan Raya Rungkut Madya, No. 1 Gunung Anyar, 60294 Surabaya, Indonesia ' Department of Business Administration, Faculty of Social and Political Science, Universitas Padjadjaran, Jalan Raya Bandung Sumedang KM 21, 45363 Bandung, Indonesia

Abstract: This study aims at explaining the determinants of e-commerce adoption at firm level based on the technology-organisation-environment framework. The population of this explanatory research included small hotels in Bali Indonesia which had implemented e-commerce system for at least a year. The result of the analysis showed that the four variables (relative advantage, organisational readiness, management commitment and external pressure) had a significant effect to the adoption of e-commerce system, whereas statistically, the effect of the compatibility was not significant. Future researchers are expected to take more than one respondent as the informants in each of the selected hotel as the unit of the analysis. The result of this study proposed a practical implication suggesting that hotels need to consider the aspects of financial, technology, and human resources as an organisational readiness in implementing an e-commerce system.

Keywords: e-commerce adoption; technology-organisation-environment framework; small hotel; relative advantage; compatibility; organisational readiness; management commitment; external pressure.

DOI: 10.1504/IJBIS.2018.095567

International Journal of Business Information Systems, 2018 Vol.29 No.3, pp.324 - 341

Available online: 27 Sep 2018 *

Full-text access for editors Access for subscribers Purchase this article Comment on this article