Title: A systemic approach to applying asset orchestration theory

Authors: Hamdan O. Mansoor; Richard H. Weston; Rohana Abdullah; Steven King; Peter Jackson; Paul Foley

Addresses: The University of Leicester, University Road, Leicester, LE1 7RH, UK; College of Administration and Economics, University of Fallujah, Iraq ' MD Manufacturing Modelling Ltd, 78 Loughborough Road, Quorn, Leicestershire, LE12 8DX, UK ' Faculty of Engineering Technology, Sustainable and Responsive Manufacturing Group UTeM, Malaysia ' The University of Leicester, University Road, Leicester, LE1 7RH, UK ' The University of Leicester, University Road, Leicester, LE1 7RH, UK ' Tech4i2 Ltd, 75 Exploration Dr, Leicester LE4 5NS, UK

Abstract: The paper proposes and uses a reference model of asset orchestration which characterises common organising relationships observed between the 'resource-based view' and the 'dynamic capabilities view' of firms. This reference model helps to visualise and communicate alternative common decision-making contexts needed to sustain competitive responses in firms through their lifetime, and thereby through the lifetime of the products and the services they realise. Little present literature describes the practical application of emergent asset orchestration (AO) concepts. Hence, the present authors use their reference model to capture actual AO data within two case study firms. The captured data shows how AO theory can be deployed to direct strategic decision making towards sustainable configuration and deployments of a firms resource portfolio. Essential characteristics of the new reference model and of how it can be applied are reported in this paper.

Keywords: asset orchestration; dynamic managerial capabilities; DMCs; complexity management; resource-based view; RBV.

DOI: 10.1504/IJASM.2018.095512

International Journal of Agile Systems and Management, 2018 Vol.11 No.4, pp.315 - 339

Received: 11 Sep 2017
Accepted: 23 Mar 2018

Published online: 19 Sep 2018 *

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