Title: Trend of selling space layout and passing customer efficiency in recent Japanese supermarkets
Authors: Masao Ohta; Yoshiyuki Higuchi
Addresses: Graduate School of Symbiotic Systems Science and Technology, Fukushima University, 1 Kanayagawa Fukushima-City, Fukusima-Prefecture, 960-1296, Japan ' Graduate School of Symbiotic Systems Science and Technology, Fukushima University, 1 Kanayagawa Fukushima-City, Fukusima-Prefecture, 960-1296, Japan
Abstract: This study aims to assess what is really going on the selling space layout in Japanese supermarkets. The layout information of newest opening and remodelling 498 stores is picked up by published journals of the retailing industry. Most all of stores have a square shape sales floor. We focus the selling magnet concept which shows understanding the critical relationship between food products and selling spaces. We classified the layout information and divided stores into two types, standard and minority type. To understand the feature of the two types, we investigated the passing customers of the main selling zone in typical two type stores and show passing customer efficiency as a case study. For the results, the difference between two types is confirmed, customers are widely distributed in the standard type store, and on the other hand customers are disproportionately distributed in the minority type store.
Keywords: supermarket; selling space layout; selling magnet; passing customers.
Asian Journal of Management Science and Applications, 2018 Vol.3 No.3, pp.201 - 212
Accepted: 11 Jan 2018
Published online: 08 Oct 2018 *