Title: Does satisfaction of P2P online transportation affect consumer willingness to purchase their own vehicles?
Authors: Adhi Setyo Santoso; Ihsan Hadiansah; Efraim Christoni
Addresses: School of Business, President University, Jababeka Education Park, Jl. Ki Hajar Dewantara, Kota Jababeka, Bekasi, 17550, Indonesia; Graduate School of Management, Universitas Indonesia, Jl. Prof. Dr. Sumitro Djojohadikusumo, Kukusan, Beji, Kota Depok, Jawa Barat 16424, Indonesia ' School of Business, President University, Jababeka Education Park, Jl. Ki Hajar Dewantara, Kota Jababeka, Bekasi, 17550, Indonesia ' School of Business, President University, Jababeka Education Park, Jl. Ki Hajar Dewantara, Kota Jababeka, Bekasi, 17550, Indonesia
Abstract: The discussion about the platform ecosystem in the business model literature has been growing for the past few decades. The firms that operate in this context often disrupt the incumbent businesses through disruptive innovation with a multi-sided platform (MSP) business model, including a peer-to-peer (P2P) sharing economy services. However, there are limited number of studies that explore the disruptive potential of those business models from a consumer behaviour perspective. Therefore, based on the phenomenon of the rapidly growing P2P online transportation in Indonesia, this study analyses the further effects of consumer behaviour changes towards the ownership intention of new private vehicles because of sharing economy usage. The results of the quantitative research approach by using PLS-SEM among 216 P2P online transportation users can conclude that there are significant differences regarding consumer willingness to purchase new vehicles among users who already own private vehicles and those who do not own vehicles.
Keywords: sharing economy; peer-to-peer online transportation; customer satisfaction; future intention; consumer behaviour; consumer willingness to purchase; ownership intention; disruptive innovation; disruptive potential.
International Journal of Business and Globalisation, 2018 Vol.21 No.3, pp.408 - 425
Received: 13 May 2017
Accepted: 12 Nov 2017
Published online: 02 Oct 2018 *