Title: Moderating effect of gender on the relationship between extraversion, neuroticism, conscientiousness and Facebook use

Authors: Ecem Basak; Nermin Nergis Yasar; Fethi Calisir

Addresses: Industrial Engineering Department, Management Faculty, Istanbul Technical University, Macka-Istanbul 34367, Turkey ' Industrial Engineering Department, Management Faculty, Istanbul Technical University, Macka-Istanbul 34367, Turkey ' Industrial Engineering Department, Management Faculty, Istanbul Technical University, Macka-Istanbul 34367, Turkey

Abstract: This study aims to investigate the moderating effect of gender on the relationship between personality traits such as extraversion, neuroticism, conscientiousness and Facebook usage. A survey methodology was used to gather data and a total of 552 Turkish Facebook users participated in this study. Hierarchical regression analysis was used to test the moderation effect of gender on the relationship between extraversion, neuroticism, conscientiousness and Facebook usage. Our findings suggest that gender moderates the effect of neuroticism on the number of friends and photos, indicating that neurotic male users have more friends and more photos in their Facebook profile than emotionally stable male users. In addition, emotionally stable female users have more friends and more photos in their Facebook profile than neurotic female users. Additionally, neuroticism tends to be a more significant predictor of the number of friends and photos in male users than in females.

Keywords: extraversion; neuroticism; conscientiousness; gender; Facebook use.

DOI: 10.1504/IJWBC.2018.094914

International Journal of Web Based Communities, 2018 Vol.14 No.3, pp.257 - 267

Received: 07 Oct 2017
Accepted: 24 Apr 2018

Published online: 20 Sep 2018 *

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