Authors: Asare Yaw Obeng; Peter L. Mkhize
Addresses: Computer Science Department, Kumasi Technical University, P.O. Box 854, Kumasi, Ghana ' School of Computing, University of South Africa, GJ Gerwel 3-37, Johannesburg, South Africa
Abstract: There are several divergent views on how information systems (IS) strategic value is assessed. IS-strategic value has been conceptualised mainly from the perspectives of resource-based theory to enhance internal operational effectiveness and the market-driven to leverage firm capabilities to achieve or sustain a strategic position. However, complex modern business environment has propelled combining diverse models to provide a more comprehensive approach to IS-strategic value assessment. The study proposes an integrative context-based model to understand the essence of leading an offensive strategic IS effort and how industry and/or firm-specific factors impact the performance of eight universal banks in Ghana. The emergent model could serve as a useful guideline and a conceptual basis of a holistic framework of analysing and establishing the competitive status of firms. The findings indicate the two perspectives are complementary and their combined effect on operational and innovative performance is greater.
Keywords: Ghana; information management; information systems; innovative performance; market-driven; operational performance; resource-based theory.
International Journal of Information Systems and Management, 2018 Vol.1 No.4, pp.360 - 390
Received: 07 Oct 2017
Accepted: 24 May 2018
Published online: 10 Sep 2018 *