Title: Antecedents of cost innovation: the combined impact of strategy and organisational culture

Authors: Itiel Moraes Silva; Felipe Mendes Borini; Germano Glufke Reis; Maria Tereza Leme Fleury; Leandro Lima Dos Santos

Addresses: School of Economics, Business Administration and Accounting, University of São Paulo, São Paulo, Brazil ' School of Economics, Business Administration and Accounting, University of São Paulo, São Paulo, Brazil ' School of Business Administration, Federal University of Paraná, Curitiba, Brazil ' São Paulo School of Business Administration, Fundação Getúlio Vargas, São Paulo, Brazil ' School of Economics, Business Administration and Accounting, University of São Paulo, São Paulo, Brazil

Abstract: The main goal of this paper is to verify the combined impact of organisational culture and organisational strategy on cost innovation development in Brazilian multinational enterprises. The research has quantitative approach performing a survey questionnaire to Brazilian multinationals. From a universe of 253 multinational enterprises a response was obtained from 60 of them. The multiple regression technique was used considering cost innovation as dependent variable, measured through a construct based in three dimensions, which verifies the enterprise's effort to get cost innovation. In regards the independent variables, the approach was cultural profile and generic internationalisation strategies of emerging enterprises. The results showed that the competition for cost innovation depends on the alignment between cultural profile and strategy.

Keywords: cost innovation; organisational strategy; organisational culture; internationalisation; Brazilian multinationals.

DOI: 10.1504/IJIL.2018.094712

International Journal of Innovation and Learning, 2018 Vol.24 No.3, pp.327 - 344

Received: 03 Oct 2017
Accepted: 28 Nov 2017
Published online: 12 Sep 2018 *

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