Title: Combining multi-criteria decision analysis and design thinking

Authors: Jutta Geldermann; Nils Lerche; Juan David Sepulveda

Addresses: Chair of Production and Logistics, Faculty of Economic Sciences, Georg-August-Universität Göttingen, Germany; Chair of Business Administration and Production Management, Faculty of Engineering, University of Duisburg-Essen, Germany ' Chair of Production and Logistics, Faculty of Economic Sciences, Georg-August-Universität Göttingen, Germany ' Chair of Production and Logistics, Faculty of Economic Sciences, Georg-August-Universität Göttingen, Germany

Abstract: Design thinking (DT) has attracted much attention in management practice as a novel problem-solving methodology. It supports and encourages collaborative creativity to solve problems in a holistically and user-centred way. Although there are similarities between DT and multi-criteria decision analysis (MCDA), such as the process orientation and stakeholder participation, there are also differences. Whereas DT mainly focuses on the innovative creation of a prototype, MCDA concentrates instead on the ranking of alternatives. In this paper, we analyse the similarities and differences of DT and MCDA. Based on this analysis, we then develop an approach to integrate elements from DT into MCDA. The stepwise procedure of the adjusted decision process from MCDA is presented in detail. Here, the approach of rapid prototyping from DT is of particular interest. Finally, we discuss the opportunities and challenges of combining multi-criteria decision analysis and design thinking. [Received 8 July 2017; Revised 23 January 2018; Revised 18 April 2018; Accepted 6 May 2018]

Keywords: multi-criteria decision analysis; MCDA; multi-criteria decision making; design thinking process; design thinking tools; structured decision process; PROMETHEE; IDEO; d.school; participation; rapid prototyping.

DOI: 10.1504/EJIE.2018.094597

European Journal of Industrial Engineering, 2018 Vol.12 No.5, pp.708 - 739

Received: 08 May 2021
Accepted: 12 May 2021

Published online: 28 Aug 2018 *

Full-text access for editors Access for subscribers Purchase this article Comment on this article