Title: The risk in eco-innovation introduction at the enterprises

Authors: Paweł Bartoszczuk

Addresses: Warsaw School of Economics, Enterprise Institute, Poland

Abstract: The goal of this paper is to present eco-innovation implementation risk at enterprises. Eco-innovation is a rather modern term and can be a method to solve emerging environmental problems as consequences of economic growth. As for any innovation, eco-innovations have several types and can result therefore in a new or significantly improved product (good or service), process, a new marketing or organisational methods. Eco-innovation should be seen as an integral part of innovation efforts across all the economy sectors. European countries observe many barriers for implementation of eco-innovation, mainly associated with the high investments risk and limited interest.

Keywords: eco-innovation; environment; ecological risk; economy; enterprise; environment.

DOI: 10.1504/IJDATS.2018.094135

International Journal of Data Analysis Techniques and Strategies, 2018 Vol.10 No.3, pp.257 - 272

Received: 26 Mar 2016
Accepted: 30 May 2017
Published online: 17 Aug 2018 *

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