Authors: Paweł Bartoszczuk
Addresses: Warsaw School of Economics, Enterprise Institute, Poland
Abstract: The goal of this paper is to present eco-innovation implementation risk at enterprises. Eco-innovation is a rather modern term and can be a method to solve emerging environmental problems as consequences of economic growth. As for any innovation, eco-innovations have several types and can result therefore in a new or significantly improved product (good or service), process, a new marketing or organisational methods. Eco-innovation should be seen as an integral part of innovation efforts across all the economy sectors. European countries observe many barriers for implementation of eco-innovation, mainly associated with the high investments risk and limited interest.
Keywords: eco-innovation; environment; ecological risk; economy; enterprise; environment.
International Journal of Data Analysis Techniques and Strategies, 2018 Vol.10 No.3, pp.257 - 272
Accepted: 30 May 2017
Published online: 01 Aug 2018 *