Title: Development of water information communication framework

Authors: Zarina Othman; Azizah Ya'acob; Wan Nur'ashiqin Wan Mohamad; Rozmel Abdul Latiff

Addresses: Pusat CITRA and IKMAS, Universiti Kebangsaan Malaysia, UKM, Bangi, 43600, Selangor, Malaysia ' Pusat CITRA, Universiti Kebangsaan Malaysia, UKM, Bangi, 43600, Selangor, Malaysia ' Pusat CITRA, Universiti Kebangsaan Malaysia, UKM, Bangi, 43600, Selangor, Malaysia ' Pusat CITRA, Universiti Kebangsaan Malaysia, UKM, Bangi, 43600, Selangor, Malaysia

Abstract: Information is the first step to solutions towards awareness of the need for improved water management. Recognising the right information to be communicated well to the community and the public is invaluable to change behaviour and attitude for better and sustainable water quality and supply. The paper aims to develop a water communication framework that focuses on the prioritised information and the relevant communication methods that are needed to raise water information awareness among the community. The findings reveal the prioritised information that include the level of awareness, the water quality and quantity as well as the communication and information. Public television appears as one major source of information most preferred prior to internet sources. These findings had contributed to the development of the water communication framework which was adopted for a water carnival held to educate and promote water information awareness to the community.

Keywords: water; information; communication; framework; channel; carnival; awareness; community.

DOI: 10.1504/IJW.2018.093676

International Journal of Water, 2018 Vol.12 No.3, pp.278 - 286

Received: 14 Feb 2018
Accepted: 21 Mar 2018
Published online: 31 Jul 2018 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article