Title: Intention towards halal logistics: a case study of Indonesian consumers

Authors: Y.D. Lestari; J.M. Susanto; T.M. Simatupang; G. Yudoko

Addresses: School of Business and Management, Institut Teknologi Bandung Ganesha 10, Bandung 40132, Indonesia ' School of Business and Management, Institut Teknologi Bandung Ganesha 10, Bandung 40132, Indonesia ' School of Business and Management, Institut Teknologi Bandung Ganesha 10, Bandung 40132, Indonesia ' School of Business and Management, Institut Teknologi Bandung Ganesha 10, Bandung 40132, Indonesia

Abstract: The development of halal principles extends not only to halal products but also to logistics processes. This study applies structural equation modelling (SEM) to analyse the structural relationships among perceived value, perceived usefulness, knowledge, intention, and behaviour toward halal logistics acceptance. Through a questionnaire survey, 779 items of feedback were obtained. This study finds that there is a positive relationship between perceived value and knowledge on halal logistics with perceived usefulness. The findings suggest that in the context of promoting halal logistics, firms producing halal products need to educate consumers to have perceived usefulness of halal logistics.

Keywords: behaviour; halal logistics; intention; knowledge on halal logistics; perceived value; perceived usefulness.

DOI: 10.1504/JGBA.2018.093184

Journal for Global Business Advancement, 2018 Vol.11 No.1, pp.22 - 40

Received: 18 Nov 2017
Accepted: 10 Jan 2018
Published online: 13 Jul 2018 *

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