Authors: M.M. Sulphey; Nasser Saad Alkahtani
Addresses: College of Business Administration, Prince Sattam Bin Abdulaziz University, Al-Kharj, Saudi Arabia ' College of Business Administration, Prince Sattam Bin Abdulaziz University, Al-Kharj, Saudi Arabia
Abstract: Globally academic excellence and quality education is receiving paramount importance. With innovations in methodology of teaching and rapid changes in technologies, delivering quality education has become easy. Nudging is a tool that is now used globally to enhance academic excellence. Nudge is defined as "any attempt at influencing people's judgment, choice or behavior in a predictable way (1) made possible because of cognitive biases in individual and social decision-making posing barriers for people to perform rationally in their own interest, and (2) working by making use of those biases as an integral part of such attempts." It is used in business and by governments of welfare states to change behaviour of the masses. The study reviews a few successful implementations of nudges in academic filed, and explores the possibility of utilising it in Saudi education sector to solve a few compelling problems faced by it. A few suggestions to this effect are also provided.
Keywords: nudge; decision-making; choice architecture; academic excellence; behavioural intervention; Saudi Arabia.
International Journal of Innovation and Learning, 2018 Vol.24 No.1, pp.98 - 114
Received: 19 Apr 2017
Accepted: 28 Jul 2017
Published online: 10 May 2018 *