Title: Unsuccessful fan-centred innovation of thick value for a music festival: what went wrong?

Authors: Ivary Vimm; Erno Salmela

Addresses: School of Business and Management, Lappeenranta University of Technology, P.O. Box 20, Skinnarilankatu 34, 53851 Lappeenranta, Finland ' School of Business and Management, Lappeenranta University of Technology, P.O. Box 20, Skinnarilankatu 34, 53851 Lappeenranta, Finland

Abstract: The aim of this study is to model the phenomenon of comprehensive fan innovation of thick value. The action research was utilised in studying innovation of jewellery for a music festival. As a result, the study proposes a new model how fans can participate in comprehensive thick value innovation. The model was tested in the jewellery case. However, something went clearly wrong. The article critically examines an unsuccessful, or, moreover, an erroneous thick value innovation experiment. The study provides practitioners with practical knowledge of how to avoid pitfalls in fan innovation.

Keywords: fan innovation; value innovation; thick value; value creation; co-creation; learning through doing; action research; jewellery; music festival.

DOI: 10.1504/IJIL.2018.092921

International Journal of Innovation and Learning, 2018 Vol.24 No.1, pp.1 - 21

Received: 12 Jan 2017
Accepted: 20 Apr 2017

Published online: 10 May 2018 *

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