Title: Astley Bank and Savoiaa – a comparative case study analysis of entrepreneurship in the hospitality industry in relation to the UK and Italy

Authors: Gianpaolo Vignali, Alberto Mattiacci

Addresses: School of Tourism, Hospitality and Events, Leeds Metropolitan University, Civic Quarter, Leeds LS1 3HE, UK. ' University of Siena, Faculty of Economics – DISAS, Piazza S.Francesco 7, 53100 Siena, Italy

Abstract: New innovative practices have to be considered now within the hospitality industry, as the industry is attracting a more diverse and demanding customer. This comparative case study focuses on two independently owned businesses within the hospitality industry. Primarily, it details the core lines of business that are being operated and then focuses on how entrepreneurship can be mismanaged. By identifying the business lines of each of these and analysing their competition, this case will show that staying static with an innovative idea can eventually lead to a company|s demise.

Keywords: Italy; UK; United Kingdom; entrepreneurship; hospitality industry; restaurant mismanagement; innovation; small business.

DOI: 10.1504/IJESB.2006.009282

International Journal of Entrepreneurship and Small Business, 2006 Vol.3 No.3/4, pp.382 - 399

Published online: 15 Mar 2006 *

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