Authors: Martin Wynn, Peter Jones
Addresses: The Business School, Park Campus, University of Gloucestershire, Cheltenham, GL50 2RH, UK. ' The Business School, Park Campus, University of Gloucestershire, Cheltenham, GL50 2RH, UK
Abstract: This paper offers four small case studies that illustrate how Knowledge Transfer Partnerships (KTPs) are helping small companies to adapt to changing environments and meet changing customer needs. The paper outlines the principal characteristics of KTPs and explores some of the key issues in the development of improved customer service.
Keywords: knowledge transfer partnerships; KTPs; marketing; strategy; operations; customer service; decision making; small firms; small business; university-industry collaboration.
International Journal of Entrepreneurship and Small Business, 2006 Vol.3 No.3/4, pp.310 - 320
Published online: 15 Mar 2006 *Full-text access for editors Access for subscribers Purchase this article Comment on this article