Authors: Ofir Turel, Yufei Yuan
Addresses: DeGroote School of Business, McMaster University, 1280 Main St. West, Hamilton, Ontario L8S 4M4, Canada. ' DeGroote School of Business, McMaster University, 1280 Main St. West, Hamilton, Ontario L8S 4M4, Canada
Abstract: In order to foster the acceptance of m-commerce services, it is vital to understand the intra-industry interactions and dynamics. While previous studies utilised mainly individual-level perceptions and social influence models to explain the growth of m-commerce, this study offers a strategic viewpoint that may partially account for the slow diffusion of m-commerce services. Analytic induction is applied and a value system analysis is used to identify the differences in the dynamics of the e-commerce and m-commerce industries, and detect plausible key structural barriers to m-commerce diffusion.
Keywords: mobile commerce; m-commerce; mobile business; m-business; value chain; value system; industry dynamics; diffusion; mobile communications.
International Journal of Mobile Communications, 2006 Vol.4 No.5, pp.532 - 557
Available online: 14 Mar 2006 *Full-text access for editors Access for subscribers Purchase this article Comment on this article