Authors: Leif Jarle Gressgard, Inger Stensaker
Addresses: Department of Strategy and Management, Norwegian School of Economics and Business Administration, Breiviksveien 40, N–5045 Bergen, Norway. ' Department of Strategy and Management, Norwegian School of Economics and Business Administration, Breiviksveien 40, N–5045 Bergen, Norway
Abstract: In this article we explore future business models for the mobile service industry. Using industry expert information, we develop four scenarios that illustrate possible different future conditions in the industry. Drawing on strategy literature, we discuss strategic challenges based on technological development and social identity and propose business models that are likely under different future conditions. We argue that the mobile services that will be developed and the strategic organisation of activities depend on whether technological development is divergent or convergent and whether societal values are individualistically or collectivistically oriented.
Keywords: high-technology strategies; business models; mobile scenarios; technological development; social identity; mobile service industry; mobile communications; mobile services; m-commerce; mobile commerce.
International Journal of Mobile Communications, 2006 Vol.4 No.5, pp.509 - 531
Published online: 14 Mar 2006 *Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article