Title: The influence of entrepreneur characteristics on the success of pure dot.com firms

Authors: Christian Serarols-Tarres, Antonio Padilla-Melendez, Ana Rosa Del Aguila-Obra

Addresses: Departament d'Economia de l'Empresa, Fac. CC. Economiques i Empresarials-Edifici B, Universitat Autonoma de Barcelona, 08193 Bellaterra (Cerdanyola del Valles), Barcelona, Spain. ' Department of Economics and Business Administration, Facultad de Ciencias Economicas y Empresariales, Universidad de Malaga, 29071 Malaga, Spain. ' Department of Economics and Business Administration, Facultad de Ciencias Economicas y Empresariales, Universidad de Malaga, 29071 Malaga, Spain

Abstract: The growing popularity of the Internet, accompanied by falling access costs, is provoking an increase in the number of users and buyers on the net, and the appearance of new organisations that commercialise their products and services exclusively on the net. At present, this type of firms, known as dot.coms or cyber-traders, is playing an increasingly significant role on the internet, although the majority have not yet achieved much success. Despite this, there have been few studies focusing on the factors that affect the success of these companies. This current work attempts to determine if the characteristics of the entrepreneur may constitute a success factor for such firms, and if so, to what extent. With this in mind, 23 cases of Spanish dot.coms were analysed and a model to explain the influence of the entrepreneur characteristics on the success of pure dot.com firms was proposed.

Keywords: cyber-traders; digital entrepreneur; dot coms; e-entrepreneurship; electronic commerce; e-commerce; electronic entrepreneurship; information technology; internet; success factors; Spain; new ventures; start-ups; entrepreneurial characteristics.

DOI: 10.1504/IJTM.2006.009250

International Journal of Technology Management, 2006 Vol.33 No.4, pp.373 - 388

Published online: 13 Mar 2006 *

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