Title: Information system programmes: academic myopia?

Authors: Vivek Shah, Roy Martin, Mayur Mehta

Addresses: McCoy College of Business Administration, Texas State University–San Marcos, San Marcos TX 78666, USA. ' McCoy College of Business Administration, Texas State University–San Marcos, San Marcos TX 78666, USA. ' McCoy College of Business Administration, Texas State University–San Marcos, San Marcos TX 78666, USA

Abstract: Information Systems (IS) academic programmes must respond to continuous changes in Information Technology (IT), outsourcing of IT jobs and declining enrolment. This paper examines the future role of IS academic programmes and the consequences if these programmes fail to meet the needs of a dynamic environment.

Keywords: culture change; innovation; interdisciplinary; information systems curriculum; information systems programmes; learning; myopia; market segmentation; targeting; brand management; university business schools; information technology.

DOI: 10.1504/IJIL.2006.009225

International Journal of Innovation and Learning, 2006 Vol.3 No.3, pp.315 - 325

Published online: 10 Mar 2006 *

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