Authors: Ridhi Bhatia; Udita Taneja
Addresses: School of Management Sciences, Apeejay Stya University, Sohna – Palwal Road, Sohna, Haryana 122103, India ' University School of Management Studies, GGS Indraprastha University, Dwarka, Sector 16-C, New Delhi 110078, India
Abstract: The objective of this research is to study the scope of eHealth as a means to reach the 'bottom of the pyramid (BOP)' in India and making healthcare services accessible to this segment. For this purpose, a detailed study of the eHealth initiatives in India is done in terms of their objectives, value proposition, penetration, customer segment, and operating model. This study also analyses the macro-economic, technological, social and other demographic factors in India in order to understand the scope of eHealth in terms of its drivers and inhibitors in the growth of eHealth in India. This is a qualitative and descriptive research study that is based on secondary research which involves a review of existing literature and data. The findings and analyses done on the basis of secondary research are further reinforced through discussions with healthcare providers, researchers and consumers.
Keywords: eHealth; healthcare accessibility; healthcare technology; BOP; bottom of the pyramid; healthcare services.
International Journal of Electronic Healthcare, 2018 Vol.10 No.1/2, pp.6 - 23
Received: 29 Nov 2016
Accepted: 21 Sep 2017
Published online: 25 May 2018 *