Title: Employee perception on organisational concern for Swachh Bharat campaign: a study on manufacturing firms in Durgapur

Authors: Indranil Mutsuddi

Addresses: Amity Global Business School, Amity University, Noida (UP), India

Abstract: The Swachh Bharat campaign was launched in India with an objective of improving the quality of life in rural India by promoting cleanliness, hygiene and improving the basic living standards. Later on this noble cleanliness model was adopted and shared by the corporates, industries, entrepreneurs, NGOs and academic institutions across the country so as to facilitate cleaner, safer and healthier workplaces for the people and the society at large. With the implementation of the Swachh Bharat campaign in industries and businesses in and around Durgapur, the present study had made an attempt to understand the perception of the employees working in various manufacturing firms regarding organisational concerns for the Swachh Bharat initiative. The study indicated that 'technology support', 'top management support and commitment', and 'managerial support' were important as causal factors influencing the Swachh Bharat campaign.

Keywords: organisational concern; Swachh Bharat campaign; quality of life; manufacturing firms; Durgapur.

DOI: 10.1504/IJICBM.2018.092119

International Journal of Indian Culture and Business Management, 2018 Vol.16 No.4, pp.371 - 383

Accepted: 18 Feb 2017
Published online: 02 Apr 2018 *

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