Title: E-waste management awareness and intentions among youth consumers: the mediating role of motivation

Authors: Sanjay Dhingra; Nitika Sharma Maheshwari

Addresses: University School of Management Studies, Guru Gobind Singh Indraprastha University, Sector 16-c, Dwarka, Delhi-110078, India ' Maharaja Agrasen Institute of Management Studies, Sector-22, Rohini, Delhi-110086, India

Abstract: The paper empirically explores the role of general awareness, motivation and intentions in e-waste. It proposes an original framework to explore the influence of e-waste awareness on e-waste management intentions of consumers through the mediating role of e-waste management motivation. The data collected from young users were analysed using mediation model proposed by Preacher and Hayes (2008). The questionnaire was administered to study the identified pertinent issues in e-waste management and the study found that e-waste general awareness of users significantly affects the e-waste management intentions through motivation of the users for their better health and environment.

Keywords: e-waste awareness; e-waste motivation; e-waste management intentions; EWI; mediation model.

DOI: 10.1504/IJICBM.2018.092100

International Journal of Indian Culture and Business Management, 2018 Vol.16 No.4, pp.359 - 370

Received: 21 Dec 2015
Accepted: 17 May 2016

Published online: 02 Apr 2018 *

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