Title: Joint determination of the optimal selling price, refund policy and quality level for complementary products in online purchasing
Authors: Ata Allah Taleizadeh; Shima Rezvan-Beydokhti; Leopoldo Eduardo Cárdenas-Barrón
Addresses: School of Industrial Engineering, College of Engineering, University of Tehran, Tehran, Iran ' Department of Social and Economical Systems, College of Industrial Engineering, South Tehran Branch, Islamic Azad University, Tehran, Iran ' School of Engineering and Sciences, Tecnológico de Monterrey, E. Garza Sada 2501 Sur, C.P. 64849, Monterrey, Nuevo León, México
Abstract: Recently, companies have an increasing interest in online purchasing or e-shopping. However, in this type of buying the customer cannot validate the quality of the products. Thus, they trust in the return policy as a signal of a good quality. If the customers are not satisfied then they can return the products and refund their money back. This research deals with the problem of joint determination of the optimal selling price, refund policy and quality level for complementary products in an online purchasing. It is assumed that the demand of each product is a function of price, refund and quality level. Furthermore, return policy is also a function of refund and quality level; and return quantity of the products is affected by the return quantity of the other product. The profit maximisation model is illustrated with a numerical example. [Received: 12 February 2015; Revised: 25 August 2017; Accepted: 31 January 2018]
Keywords: online purchasing; pricing; return policy; complementary products; refund; quality.
European Journal of Industrial Engineering, 2018 Vol.12 No.3, pp.332 - 363
Published online: 23 May 2018 *Full-text access for editors Access for subscribers Purchase this article Comment on this article