Authors: Indrianawati Usman; Paundra Viveka Nanda
Addresses: Faculty of Economics and Business, Department of Management, Airlangga University, Surabaya 60286, Indonesia ' Faculty of Economics and Business, Department of Management, Airlangga University, Surabaya 60286, Indonesia
Abstract: The aim of this research is to explore the possibility to utilise coffee grounds produced by coffee shops, using green concept and reverse logistics. Exploratory case study approach is considered as the method for this purpose. Data were collected by interviewing people who manage coffee shops and community of urban farmer in Surabaya. This research concludes that a coffee shop cannot recycle their own coffee grounds because the amount of coffee grounds of a coffee shop is not much and there is no time or no human resources to manage recycling. Third parties need to recycle coffee grounds into valuable and environmentally-friendly products (such as coffee ground fertiliser). The result of this study is a green business opportunity model of recycling process of coffee grounds produced by coffee shops in order to become fertiliser, which is eventually consumed by the urban farming community in Surabaya.
Keywords: coffee grounds waste; waste management; green business; business opportunity; reverse logistics; waste recycling.
Journal for Global Business Advancement, 2017 Vol.10 No.6, pp.721 - 737
Received: 15 Nov 2017
Accepted: 14 Jan 2018
Published online: 17 May 2018 *