Title: Green HRM - a study on the perception of Generation Y as prospective internal customers

Authors: Nisha Jain; Christine D'lima

Addresses: SVKM's NMIMS NGA- SCE, V.L. Mehta Road, Vile Parle (West), Mumbai 400056, India ' SVKM's NMIMS ASMSOC, V.L. Mehta Road, Vile Parle (West), Mumbai 400056, India

Abstract: Businesses have realised that they must develop a powerful social conscience and green sense of onus where corporate responsibility is not an altruistic nice to have, but a critical business need. The HR function is the driver of environmental sustainability within the organisation. There is a need for integration of environmental management into human resource management and to accomplish this, the HR professionals are crafting and executing eco-policies and strategies. The green human resource management (green HRM) has begun to appear from companies engaging in practices connected to preservation of environment and maintaining ecological equilibrium. 'Going green' is holding everybody's attention, especially the youth. This paper will provide insight about the degree to which Gen Y cares about health of the planet earth and Gen Y's perception about the organisations practising green hiring practices, performance management and reward and recognition, the key factors evolved from the study.

Keywords: environmental management; green HRM; hiring; performance management; reward and recognition; Generation Y.

DOI: 10.1504/IJBEX.2018.091916

International Journal of Business Excellence, 2018 Vol.15 No.2, pp.199 - 208

Received: 28 Jun 2016
Accepted: 02 Feb 2017
Published online: 21 May 2018 *

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