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Title: Exploring entrepreneurial architecture for the service industries: the emerging role of storytelling in higher education

Authors: Noel Criscione-Naylor

Addresses: Stockton University, Galloway, NJ 08205, USA

Abstract: The purpose of this study was to examine the relationship between entrepreneurial architecture and diversity and its significance to service based industries. This research explored how entrepreneurial architecture and specifically, storytelling, has become a strategic tool that contributes to the achievement of several outcomes including diversity goals. Document collection and semi-structured interviews took place with high-level leaders in which the purpose, use, and characteristics of storytelling were revealed along with exposing the relationship with diversity. The need and ability to adapt and relate narratives emerged as highlights to successfully use storytelling as a strategic tool. The findings of this study will help service based industries to identify areas of opportunity and potential strategies to strengthen their diversity, selection, and retention achievements.

Keywords: diversity; storytelling; service organisation; entrepreneurial.

DOI: 10.1504/IJQRS.2018.091533

International Journal of Qualitative Research in Services, 2018 Vol.3 No.1, pp.1 - 10

Received: 12 Jun 2017
Accepted: 10 Jul 2017

Published online: 04 May 2018 *

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