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Title: An analysis of critical success factors on hosting professional golf tournaments using analytic hierarchy process - Korean experts' perspective

Authors: So Won Yoon; Sung Eun Kim

Addresses: Department of Golf, Yong In University, 134 Yongindaehak-ro, Cheoin-gu, Yongin-si, Gyeonggi-do 499-714, South Korea ' Department of Business Administration, Yong In University, 134 Yongindaehak-ro, Cheoin-gu, Yongin-si, Gyeonggi-do 499-714, South Korea

Abstract: The success of sports tournaments can be beneficial to organisations and event venues involved because of their potential to attract viewers, tourists, sponsors as well as investors. In relation to this, the study analysed critical success factors for hosting professional golf championships in Korea using the Delphi method which was facilitated by a panel composed of experts in the golf industry, with the resulting data undergoing further analysis through SPSS 18.0 and expert choice 2000. The top priority in the 1st order criteria for success factors on hosting golf tournaments was determined to be spectator dimension, followed by promotion, competition environment and operating dimensions. In terms of the operating dimension, the top priority in the 2nd order criteria was services. For the spectator dimension, the top priority was the presence of professional golfers. The promotion dimension's top priority was relay broadcasting while the competition environment listed location.

Keywords: success factors; Delphi method; analytic hierarchy process; AHP; hosting professional golf tournaments; sports marketing; Korea.

DOI: 10.1504/IJSMM.2018.091332

International Journal of Sport Management and Marketing, 2018 Vol.18 No.1/2, pp.63 - 82

Available online: 16 Apr 2018 *

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