Title: An integrated approach to analyse requisites of product innovation management

Authors: Sanjay Kumar; Sunil Luthra; Abid Haleem; Dixit Garg; Sultan Singh; Sachin K. Mangla

Addresses: Department of Mechanical Engineering, Mahavir Swami Institute of Technology, Jagdishpur, Sonepat 131030, India ' Department of Mechanical Engineering, Government Engineering College, Nilokheri 132117, India ' Department of Mechanical Engineering, Faculty of Engineering and Technology, Jamia Millia Islamia University, New Delhi 110025, India ' Department of Mechanical Engineering, National Institute of Technology, Kurukshetra 136119, India ' Department of Mechanical Engineering, Government Polytechnic, Ambala 134003, Haryana, India ' Department of Mechanical Engineering, Graphic Era University, Dehradun, India

Abstract: Product innovativeness, in terms of significantly improved/new features, functions, usage, properties and aesthetics, etc., may be appreciated as an increasingly important research area for attaining business sustainability nationally/internationally. This paper attempts to identify, understand and analyse key requisites for product innovation management in Indian firms. Literature review approach has been utilised for identifying requisites and benefits of product innovation management. Interpretive structural modelling is utilised to understand and analyse contextual relations and hierarchical levels of requisites of product innovation management. Further, through decision making trial and evaluation laboratory methodology used to segregate requisites for product innovation management in to cause and effect groups. This paper may also help practicing innovation managers of various Indian firms and multinational firms seeking business in/from India towards identifying, developing an understanding and analysing 'strengths and weaknesses' of their firms in managing activities and resources involved in 'product innovation management processes'.

Keywords: innovation management; literature review; product innovativeness; requisites for product innovation management; interpretive structural modelling; ISM; decision making trial and evaluation laboratory; DEMATEL.

DOI: 10.1504/IJBIR.2018.091081

International Journal of Business Innovation and Research, 2018 Vol.16 No.1, pp.36 - 62

Received: 05 Jul 2016
Accepted: 26 Nov 2016
Published online: 10 Apr 2018 *

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