Title: A conceptual framework of the relationship between total quality management, corporate social responsibility, innovation capability, and financial performance
Authors: Younès El Manzani; Mohamed Larbi Sidmou; Jean-Jack Cegarra
Addresses: Department of Management, FSJES Marrakesh, Cadi Ayyad University, BP: 2380, Daoudiate, Marrakesh, Morocco; Department of Management, IAE School of Management, Jean Moulin Lyon 3 University, 6 Cours Albert Thomas, 69008 Lyon, France ' Department of Management, FSJES Marrakesh, Cadi Ayyad University, BP: 2380, Daoudiate, Marrakesh, Morocco ' Department of Management, IAE School of Management, Jean Moulin Lyon 3 University, 6 Cours Albert Thomas, 69008 Lyon, France
Abstract: Total quality management, corporate social responsibility, and innovation are considered as strategic orientations allowing the achievement of a sustainable competitive advantage. However, there is a gap in the literature regarding the study of the links between these three concepts in a single analysis, the majority of researchers do not gather the study of these three concepts at once, as they do not as well link them to the financial performance. The main purpose of this conceptual paper is to examine the relationship between quality, innovation, corporate social responsibility and financial performance. We are aiming to build a conceptual framework with a particular emphasis on the role that may be played by TQM practices in the development of the bidirectional link between corporate social responsibility-innovation capability, and its impact on the improvement of the firm's financial performance.
Keywords: total quality management; TQM; corporate social responsibility; CSR; innovation capability; financial performance.
International Journal of Quality and Innovation, 2017 Vol.3 No.2/3/4, pp.188 - 208
Received: 08 Dec 2016
Accepted: 12 Jun 2017
Published online: 12 Mar 2018 *