Title: The influence of intra-cultural diversity on self-efficacy beliefs: evidence from India

Authors: Franziska Engelhard; Ritam Garg

Addresses: Department of International Management, Friedrich-Alexander University of Erlangen-Nürnberg, Germany ' Department of International Management, Friedrich-Alexander University of Erlangen-Nürnberg, Germany

Abstract: Taking self-efficacy beliefs as a proxy for work performance, this study aims to explore the impact of intra-cultural diversity on self-efficacy beliefs of Indian employees. Based on Hofstede's cultural dimensions, along with religiosity and religious affiliation, we developed and tested six hypotheses against a dataset of 162 Indian employees. Multivariate regression analysis reveals a significant impact of religious affiliation, masculinity and uncertainty avoidance on self-efficacy beliefs, contradicting previous findings for India in this context. Our study contributes to the cross-cultural research in general and to the emerging literature on intra-cultural diversity in particular.

Keywords: cross-cultural management; Indian culture; self-efficacy; intra-cultural diversity; cultural dimensions; religion; religious affiliation; Indian employees; multinational corporations; India.

DOI: 10.1504/IJICBM.2018.090086

International Journal of Indian Culture and Business Management, 2018 Vol.16 No.2, pp.131 - 155

Received: 06 Jul 2016
Accepted: 02 Feb 2017

Published online: 28 Feb 2018 *

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