Authors: Inés Ruiz-Rosa; F.J. García-Rodríguez; J.C. Santamarta-Cerezal
Addresses: Departamento de Economía, Contabilidad y Finanzas, Facultad de Economia, Empresa y Turismo, Campus de Guajara, Universidad de La Laguna, Camino de La Hornera, s/n. 38071, San Cristóbal de La Laguna, Tenerife, Spain ' Departamento de Dirección de Empresas e Historia Económica, Facultad de Economia, Empresa y Turismo, Campus de Guajara, Universidad de La Laguna, Camino de La Hornera, s/n. 38071, San Cristóbal de La Laguna, Tenerife, Spain ' Departamento de Ingeniería, Producción y Economía Agraria, Escuela Técnica Superior de Ingeniería Agraria, Universidad de La Laguna, Carretera de Geneto, no. 2. 38071, San Cristóbal de La Laguna, Tenerife, Spain
Abstract: This paper analyses the case of the Hotel Botánico, an establishment located in the north of the island of Tenerife, a mature destination. This hotel has implemented a series of measures, related to its business strategy, aimed at increasing water consumption savings. As a result, it has been proven that, in five years, this hotel has managed to recover 86% of its investment just through the resulting saving on water consumption, as well as achieving indirect impacts by improving its business reputation. This allows us to conclude, in the absence of further studies, that for hotels located in tourist destinations in stages of maturity and decline, the implementation of efficient water use measures ultimately enhances the competitiveness of the hotel company, both directly (cost reduction) and indirectly (improving loyalty).
Keywords: water efficiency; water management; hotels; tourism.
International Journal of Sustainable Development, 2017 Vol.20 No.3/4, pp.230 - 249
Accepted: 05 Oct 2017
Published online: 09 Feb 2018 *